This is the fourth post in the series “Mercurial Nation”, which will look at the elements that make up the political climate (the ‘mood’ of the country) and how they will affect the 2020 House Race. For three weeks we will focus on the major voting coalitions — Republicans, Democrats and Independents. Party affiliation is the strongest single indicator of voter choice. It can determine feelings about the economy, the direction of the country and even financial wellbeing.
RECAP FROM LAST WEEK
Twenty-six percent of Americans consider themselves Republican, 31 percent Democratic, and 38 percent Independent, according to a recent Pew study. Because independents who lean towards one party vote for that party at almost the same rate as party members, they will be considered party members for this analysis. When these independent leaners are included in party totals, 39% of the public is Republican, 48% is Democratic and only 7% is independent.
The charts below show the makeup of the Democratic and Republican parties. This is different than showing how demographic groups align. For example, the first chart shows that 61% of Democrats are women, but it does not show what percentage of women are Democrats.1I don’t know how, but I feel like the ‘all squares are rectangles but not all rectangles are squares’ logic applies. The ‘Democrat minus Republican’ rows show the difference in how much each bloc is composed of a given demographic.
Race & Education
Urban, Suburban and Rural
Data: Pew, More Pew
*Used 2016 presidential vote as a stand in for party
** Used Data from CNN Exit Polls
THE DEMOCRATIC PARTY
The stereotypes about the Democratic party are true: the party has more women, minorities, college educated voters and religiously unaffiliated voters than the country overall. And when compared to the Republican party these gaps are even more pronounced. But the size of some of these coalitions — like minorities and college educated voters — are often overstated. The media rarely makes the distinction between a demographic group being overrepresented in a party versus a demographic group making up the vast majority of the party. So which numbers in the charts above can help give a more nuanced understanding of the Democratic Party’s demographics?
First, The Democratic Party has a huge gender gap — much bigger than that of the Republican Party — of 61% women and 39% men. Women, though, only account for 38% of Democratic Representatives and 37% of Democratic Senators. So while 2018 may have been “The Year of the Woman”, even the Democratic Party, being 60% women, dramatically under-elects them.
White people make up a majority of the Democratic party. But all the talk about the Democratic Party being the party of minorities has skewed perceptions here. It might be surprising that 57% of Democrats are white, but it is less so when you know that 70% of the general electorate is. Uneducated white voters make up 32% of the Democratic Party. While this is low — especially because they makeup 45% of the electorate — it is still a big coalition within the party. The Democratic Party, known for repelling uneducated whites, is one third…uneducated whites.
Similarly, Democratic youthfulness and education levels are often overstated. Only 20% of Democrats are 18-29 years old, almost exactly the same percent that is 65+ (19%). The majority of Democratic voters, 61%, are in-between 30 and 64 — precisely the same percent that are in the same age range for the country overall. And even though the Democratic Party is thought of as the party of college graduates, it’s not really true. A majority of the party, 62%, does not have a bachelor’s degree. And while the percent of Democrats with a college education is greater than that of the general public, the 4% divide is not as stark as media and stereotypes would have us believe.
Democrats are religiously diverse. Seventy one percent of the party is religiously affiliate. The largest religious coalition in the party, Protestants, make up 34% of the party. And while the party under-represents white religious voters, this is because the party under-represents white people generally. The exception is white evangelical voters, who make up 35% of the Republican party and 20% of the general electorate, but only 8% of Democrats.
Lastly, the Democratic urban/suburban/rural split matches the country well. Urban voters are underrepresented in both parties. How is this possible? Suburban and rural voters vote at much higher rates than their urban counterparts, so while Urban voters may lean more heavily towards democrats, they still make up a smaller portion of the party.
What A Democrat Wants
The charts below show what percentage of Republicans and Democrats think a given policy “should be a priority for Trump and Congress” relative to the general public. It also shows which party voters think handles those policies better.
Data: Pew, Pew, Gallup, PollingReport
Democrats are in a good position for campaigning. For each of the Democrat’s top seven priorities, the public believes they are better with the issue than Republicans. The most important issue to Democrats, “Health Care Costs”, was a winning issue for Democrats in the 2018 midterms. And its easy to see why — the general electorate prefers Democrat’s approach by a seven point margin. It’s also an the second most important policy issue for the public, trailing “The Economy” by just one percent. The general electorate most strongly prefers Democratic leadership in “Climate Change” and “The Environment”, although only 44% and 56% of all voters think they should be a priority.
The two policy areas that could give Democrats trouble are “The Economy” and “Terrorism”. They are both relatively far down among Democratic priorities — ranking eighth and tenth — and voters prefer Republican leadership on the issues. So, while Democrats can probably avoid these issues in the primary, they have two options for the general.
1) Avoid these issues on the campaign trail. This, however, could make them seem disinterested in matters that are top priorities for much of the country. Not usually a winning campaign strategy.
2) Emphasize and debate these issues on the campaign trail. If they hold the line on their unpopular policies without persuading voters, though, it will cost them votes. They will have to communicate their policies in a way that voters like. The three ways to do this are: win over public opinion with strong arguments, frame the issues in bland, inoffensive platitudes or adopt the more popular Republican stance on the issues.
One optimistic scenario for Democrats is that candidates in purple or red districts can embrace more conservative stances on the economy and terrorism — demonstrating and independent and moderate nature — while holding the line on other liberal policies higher on the Democratic priority list to keep the party base energized. This strategy worked for Jared Golden in Maine’s Second Congressional District, who put “Jobs and Economy” as the first issue on his website, ran ads emphasizing his bipartisan economic proposals, but also supports liberal cornerstones like Medicare-for-All and a constitutional amendment to overturn Citizens United.
Another possibility, one that makes this exercise seem a bit futile, is that voters don’t care about policy. Some research shows that voters — rather than forming opinions on their own and voting for politicians with similar ideas — take their queue on policy from political leaders. The idea that voters don’t care much about policy is not too wild. Trump transformed the party of free trade into a tariff-loving community in just two years. When Democratic primary voters break down their first and second choice presidential candidates, the plurality of Biden supporters choose Sanders, perhaps the most dissimilar candidate in the field, as their second choice. And vice versa.
This policy agnosticism is probably due to the increasing sports-like nature of party politics. Voters support their team rather than strict ideological beliefs. There is however, a small number of voters who are without a team. Next week on ESY…a look at independent voters.