Sign up for ESY below! We won’t bother you except to let you know about fresh, new content. We promise!
The Importance of Ballot Design
Electoral analysis usually focuses on polls, fundraising, voter preference, and other horse race indicators. But what if the determining factor in a race is something that neither the candidates nor the voters have control over: ballot design? Florida, in particular, has had an unfortunate history of ballot flubs. In 2000, the state had an infamous ballot debacle in Palm Beach County. And again, in 2018, the state confused voters with a ballot design flaw that may have tipped the Senate election there.
Straight Ticket Voting
The point is that small differences in ballot design can have a big effect. One such ballot feature — straight ticket voting (STV) — has suffered a public relations crisis, resulting in its removal in most states. Straight ticket voting lets a voter choose every candidate that a party has nominated on the general election ballot with one ballot mark. It’s usually an option at the top of the ballot and allows a voter to skip over any other partisan election that has a candidate from their chosen party.
Proponents claim that STV makes voting easier, quicker, and results in less roll off voters — voters who vote for the top of the ticket but not downballot races. Opponents argue that it results in candidates winning due solely to their party identification, discourages thoughtful consideration of candidates’, and disadvantages third party and independent candidates.
It’s not clear that STV systematically benefits one party over the other. Proponents and opponents lie on both sides of the partisan divide. But while there is no consistent partisan advantage, some effects of STV are clear in downballot races.
- It reduces undercount/roll off votes. Voters who otherwise might have only voted for the top of the ticket — due to the length of the ballot, a lack of candidate knowledge, or apathy — might choose the STV option instead.
- It helps candidates with party affiliations. Only downballot candidates who have a party affiliation can earn votes through the STV option. Independent voters lose out.
- Name recognition is less important. Voters who choose STV will not be looking at candidate names or histories, making these less influential.
- Voting is quicker and lines/wait times can be shorter. Filling in one bubble at the top of the form is much easier and faster than going through an entire, sometimes multi-page ballot. This shortens the time it takes to vote and reduces waiting times at polling locations.
- Voters overlook ballot initiatives and nonpartisan office elections. Some voters will choose the STV option and fail to vote for non-partisan ballot initiatives and elections. Some of these voters might have skipped these votes even without the STV option, but others might fail to see them or realize that their STV vote doesn’t count in these elections.
STV in the States
In 2020, only seven or eight states will offer STV. (Pennsylvania’s state legislature passed a bill that eliminates STV, but they’re still waiting for Governor Tom Wolf’s signature.) This is down from 18 in 2006 and 21 in 1994. The table below shows the eight states (including Pennsylvania, which could change) with STV ballot options and the competitive2 downballot federal elections.
The next table shows the two states that had STV in 2016 but will not in 2020 and their competitive downballot federal elections.
STV has the biggest impacts on far downballot races like judges and state legislatures. Most voters will vote in their Senate and House races, meaning that STV will only impact these races if they are very, very close. Given the number of competitive federal races in STV states (3 Senate + 15 House) and the number of tight races in Iowa and Texas (2 Senate + 12 House), who recently eliminated STV, it is likely that some of these will be extremely close races. Out of these 32 federal elections, some will probably have a close enough margin that the state’s decision to have or eliminate STV could have determined the winner.
Again, it’s not easy to always know which party benefits from STV or its elimination. In general, though, the party who runs stronger at the top of the ticket will probably earn more straight ticket votes. This isn’t an infallible rule, though, and shouldn’t be applied to any individual district or state without data or evidence. The big picture to keep in mind is that, in a very close race, a state’s decision to keep or eliminate STV may have tipped the scales.
The Cases of Texas and Iowa
This is particularly relevant in Texas, where there is a competitive senate race and eight House races. According to a study done at Austin Community College, in 2016, an astounding 64% of voters in the state’s 10 largest counties used the STV option. In 2018, in the state’s 48 biggest counties (which account for 86% of the total vote count) 67% of voters used STV. Those who did use STV were split almost perfectly between Republican and Democrats. According to the study, minorities and older votes will be most affected by the elimination of STV. They also predict that Democrats will be hurt in more urban areas while Republicans will be hurt in more rural areas. Again, it’s impossible to know how this will shake out statewide, but it is clear that the elimination of STV will hurt whichever party is dominant within a certain voting jurisdiction: Democrats in urban areas and Republicans in rural ones.
Iowa, like Texas, recently eliminated STV, although the change was already in place in the 2018 midterms. This is however, the first presidential election in which Iowa will not have STV. Like in Texas, downballot Republicans in rural areas will likely be hurt by the change while downballot Democrats in urban areas will also be hurt. In 2014 (the only year in which Iowa collected undervote data), Democrats cast about 18,000 more STV ballots than Republicans. So, perhaps this indicates that the change will adversely affect Democrats, but on net we can’t know for sure.
The Big Picture
It’s important to keep in mind that the only races in which STV or its elimination may have tipped the scales are ones that are extremely close. Races with very wide margins were almost certainly not decided by STV option alone. But, given the number of competitive House districts in such states, it is likely that 2020 could feature elections in which ballot design, specifically STV or its elimination, ended up making the difference.